Generally speaking businesses recognise the damage that fake goods can do to their reputation and to their balance sheets.

In the USA there have even been cases of people being harmed by fake medication taking action against the original Brand Owner. Under the law in some progressive US States those that can show that they purchased a counterfeit in good faith are able to take action against the Brand Owner for any damages caused. It is then up to the Brand Owner concerned to prove that they did all in their power to secure the product against counterfeit attack.

Whilst this is not the case yet in Europe, Brand Owners need to recognise that if they face the risks of piracy they should take all steps to secure themselves from legal action.

There have been cases recently in the UK where buyers have been discouraged from purchasing certain popular clothing brands because counterfeits are so freely available. The manufacturers concerned have ceased making the goods in question (Caps, scarves and shawls) because there was little legitimate demand. The only products left on the market are all copies!